i founded (di)vision in 2018 and have led it ever since as founder and creative director. what started as a small experiment in upcycling grew into one of scandinavia’s most defining culture brands, bridging fashion, internet energy, and community spirit. through building and running (di)vision, i’ve learned every side of creating a brand, from shaping identity and directing campaigns to managing production, marketing, and storytelling. (di)vision became both a platform and a school for me. it taught me how ideas move through culture and laid the foundation for south west, a creative studio built on the same instinct and independent energy.