south west is a creative studio and portfolio by simon wick

working across brand strategy, creative direction, marketing, campaigns, visuals, photography, story systems, and more

from concept to execution, shaping ideas, building narratives, making them real

projects move between fashion, advertising, music, art, and the internet

turning ideas into culture and culture into commerce

founded by simon after building (di)vision and creating work with nike, asics, g-star, charli xcx, complex, adidas, the ordinary, i-d, twojeys, and more

southwest is a space to bring ideas to life and explore new creative energy